
Holistic studio branding strategy with ATLETICA equipment | ATLETICA
Your studio has a name, a logo, and maybe a stylish color scheme. But is that branding? Not quite. With ATLETICA, you can develop a holistic studio branding strategy that blends design, function, ...

Workout of the Week: 30-Minute Full-Body Resistance Band Workout | ATLETICA
Want to train your body in 30 minutes – and all with a single, lightweight tool? Then this full-body resistance band workout is just what you need. Whether you're training at home, on vacation, or ...

Create a training plan: The ultimate full-body workout | ATLETICA
Whether you want to build muscle, lose weight, or improve your overall fitness, a full- body workout is the perfect foundation for beginners and advanced athletes alike. This guide will show you h...

Opening a new gym: How to plan the perfect space and equipment | ATLETICA
You've made the decision: You want to open your own fitness studio. Whether it's a boutique studio, a performance gym, or a premium facility , the foundations for long-term success are laid during ...

Pilates Ring Exercises: Your Top 5 from Atletica
In this article, we'll show you the top 5 Pilates ring exercises for more strength, stability , and body awareness —perfect for your home workout or as a supplement to your studio routine . We'll a...

Sports towel: What is it and why do I need it? | ATLETICA
A sports towel is much more than just a piece of fabric. For many, it's as much a part of training as a dumbbell or water bottle – and for good reason. Whether at the gym, during an outdoor workou...

Functional strength training: What is it and how does it work? | ATLETICA
In this article, you'll learn what functional strength training is, how it differs from traditional training, which exercises are particularly effective, and how you can specifically improve your ...

Modernizing a studio is feasible even without closing – with proper planning, professional implementation, and a coherent communication concept. In this article, you'll learn how to make your reno...

Workout of the week: 20-minute swing bar workout | ATLETICA
Do you want to activate your core muscles, improve your posture, and train effectively at the same time – in just 20 minutes? Then this swing bar workout is just right for you. In this edition of "...

Second-hand equipment in the gym: Is used equipment really worth it? | ATLETICA
Used or refurbished equipment is booming. Whether through specialized suppliers or through the acquisition of inventory from closed gyms , the second-hand market is becoming increasingly attractiv...

Strong forearm muscles: The perfect workout! | ATLETICA
In this article, we'll show you how to specifically train your forearm muscles: with the best exercises, appropriate equipment, and a clear plan. Whether you want more grip strength, want to look b...

Pilates Equipment: What's Available and Which Do I Need? The Ultimate Guide | ATLETICA
Pilates has established itself as a holistic training method for strengthening, mobility, and body awareness. In addition to classic mat exercises, specialized Pilates equipment also plays a crucia...