Functional training and group fitness: How to implement it professionally | ATLETICA

Funktionelles Training und Gruppenfitness

Functional training and group fitness are among the strongest growth drivers in the fitness market. From small boutique studios to large-scale facilities, more and more operators are focusing on holistic forms of movement and a communal training experience. It's no wonder: Functional training is effective, varied, and appeals to a wide range of target groups from beginners to athletes.

But how do you implement functional training professionally, scalably, and economically in your own studio? And what really matters when it comes to group fitness space , class scheduling, and equipment selection?

In this article you will get all the answers plus concrete recommendations for studio designers and operators.

Sandbag squat

1. What is functional training anyway ?

Functional training focuses on everyday movement sequences that activate multiple muscle chains simultaneously. Unlike isolated machine exercises , it focuses on the interaction of coordination, strength, endurance, stability , and mobility .

Typical elements:

  • Full body exercises such as squats, lunges, push-ups, pulls
  • Unstable surfaces (e.g.B. Balance Pads, TRX, Bosu)
  • Free weights ( kettlebells , dumbbells , medicine balls )
  • Bodyweight exercises & core training

Goal : Build movement skills not just muscle mass.

2. Why group fitness works so well

Training in a group motivates, creates commitment , and extends membership. Studies show that members who attend classes regularly stay active in the gym up to twice as long .

Advantages for operators:

  • Higher yield per (through rotating groups )
  • More attractive for women & newcomers
  • Involvement of personal trainers & hybrid concepts
  • Sale of additional offers (workshops, small group packages, etc.)

The combination of functional training and group fitness results in a flexible, dynamic form of training that is excellently marketable both in the PT area and in the classic course schedule.

Kettlebell exercises

3. How much space does functional group training require?

A common misconception : Functional training requires huge spaces . In fact, it's more about structure than square footage.

Recommended areas :

  • Small groups (4 6 people): from 20 –30
  • Medium-sized groups (8 12 people): from 40 –60
  • Large groups (15+ people): 80–100m²+

Important:

  • Free axes of movement (no blind spots)
  • Distance for safety distances (e.g.e.g. with kettlebells, sprints)
  • Movable or foldable devices for flexible space use

4. The right equipment these are the tools you really need

a) Core Equipment for Functional Training

b) Racks & modular systems

  • Wall or ceiling-mounted modular stations
  • Freestanding functional rigs with attachment options
  • Devices with shelves & device storage

c) Flooring & Tools

  • Non-slip rubber floors with markings (e.g.B. Coordination Manager)
  • Sled tracks for push and sprint exercises
  • Mirror walls for self-correction
  • Timer, music, microphone for trainers

ATLETICA tip : Look for equipment with high load capacity and smart storage especially for group use.

Back squat with barbell

5. Group structure & course formats: What works?

Functional group training can be structured in extremely diverse ways that’s what makes it so attractive.

Popular formats:

  • HIIT (High Intensity Interval Training) : e.g.B. 30 seconds of exercise, 15 seconds of rest
  • EMOM/AMRAP : CrossTraining - like formats
  • Core Classes : Focus on abdominals/torso
  • Mobility & Movement Flow : as a regenerative additional offer
  • Small Group PT : Small group coaching with higher price level

Note the course design:

  • Variability ( for beginners & advanced)
  • structured process (warm-up main part – cooldown)
  • targeted training stimuli (e.g.B. Push/Pull days, lower/upper body cycles)
  • clear communication by the coaches

6. Integrate functional training into your studio concept

Whether as a separate classroom , open zone or hybrid area functional training fits into every studio model:

Studio model

integration

Boutique Box

entire area as a functional area

Premium Studio

additional area in the studio

Corporate fitness

compact tools with high benefits

Hotel gym

small corner with mobility & core

rehabilitation center

functionally adapted with light equipment

 

7. Trainers & Support the key to success

Functional training thrives on good guidance. Those who are unsure or feel overwhelmed won't stick with it . Therefore, the following applies:

  • Invest in trainer training & certifications
  • Use clear course sequences and standardized warm-ups
  • Provide tools: tablets with exercise explanations , displays, posters
  • Pay attention to motivating language, but also to error prevention and correction
Group fitness with dumbbells

8. Digital coaching & app integration

The combination of functional training and digital tools is becoming increasingly important:

  • ATLETICA training app for exercise videos, training plans, check-ins
  • QR codes on devices for explanations & technical instructions
  • Progress tracking & feedback functions
  • Combination of face- to-face course + app support for hybrid member retention

With the right app, you can give your members orientation even outside of class times.

Conclusion: Functional group training is more than a trend it is a concept with a future

Successful studios rely on modular functional zones, clever equipment selection, and dynamic class formats. Group fitness creates community, energy, and customer loyalty when properly planned and professionally implemented.

Squats with Atletica Mini Band

With ATLETICA you get:

  • functional devices & modular rig systems
  • Course room planning & area visualization
  • Delivery, assembly & training
  • Integration of the ATLETICA app for course support
  • Coaching concepts for your coaching team

Ready to professionally integrate functional training into your studio?
Talk to us we’ll help you develop a concept that truly suits your target audience.

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