A fitness studio is no longer a one-size-fits-all model. Whether it's a boutique studio, hotel gym, corporate fitness center, or rehabilitation facility – Each target group has its own requirements for space, equipment , training philosophy and support.
The solution ? Modular studio solutions that can be flexibly adapted to target groups, room sizes, and usage profiles – without compromising on functionality , design, or scalability.
In this article you will learn :
- why target group analysis is the key to equipment,
- which modules you need depending on your target group,
- and how you can implement individually configurable solutions with ATLETICA – whether 30 or 300 square meters.
1. What does “modular ” mean in the gym context?
Modular means : flexible , adaptable , and expandable. This is not just about devices , but also about:
- Area distribution
- Training zones
- Accessories & Tools
- Design, colors, branding
- Software & Digital Integration
Advantage : You can deliver exactly what your target audience needs – no more, no less.
2. Identify target groups – and equip them specifically
A high-quality selection of devices is useless if it doesn't reach the target audience. Examples:
|
Target group |
needs |
Avoid wrong decisions |
|
Corporate fitness |
low-maintenance, intuitive, space-saving |
no complex free weight zones |
|
Hotels |
quiet, elegant design, little maintenance |
no devices with a high explanation hurdle |
|
Rehabilitation & Seniors |
gentle on the joints, easy to understand |
no high-performance tools or explosive devices |
|
competitive athletes |
Free weights, racks, functional equipment |
no focus on guided machines |
|
Schools & Police |
robust, versatile, safe |
no sensitive displays or expensive accessories |
3. Modular device planning – what does it involve ?
Modularity concerns not only the devices themselves, but also the interaction of the devices in clearly defined zones :
a) Functional zone
- Battle Ropes
- Kettlebells
- Slam Balls
- Wall stations with accessories
Ideal for: Companies , PT, athletic training, small spaces
b) Strength training zone
- Compact machines with clear movement
- Smart devices with chips or NFC
Ideal for: Seniors, hotels , rehabilitation facilities
c) Free weight zone
-
Barbells , racks, benches , dumbbells
Ideal for : competitive sports, cross-training, ambitious users
d) Cardio zone
-
Rowing machines , treadmills , air bikes
Ideal for: Hotels, Corporates, Mix Studios
e) Small appliance zone
-
Mats , fascia rolls, stretch tools
Ideal for: Additional offers & mobility
4. Practical examples of modular studio solutions
Hotel gym (50 m²)
Goal : Elegant design, quiet operation, intuitive use without staff
Recommended modules:
- Cross trainer with LCD interface
- guided strength equipment with QR code explanation
- Small devices for mobilization
- Mirror wall with stretching bar
- Design flooring & branding elements
Corporate fitness (80 m² )
Goal : Efficiency, maintenance-free, intuitive use
Recommended modules:
- Multifunctional tower (pull, push, squat in one device)
- Rowing machine & AirBike for endurance
- Stretching wall with explanatory graphics
- small PT zone for optional coaching
- App connection for training control
Cross-training area (100 m²)
Goal : maximum resilience & versatility
Recommended modules:
- Rig system with pull-up bars, squat stations
- Battle Ropes, Sled Track
- Plyo boxes, Olympic plates, kettlebells
- open floor area with hard rubber
- Whiteboard & Timer
Rehabilitation & therapy facility (60 m² )
Goal : joint-friendly, guided training with protocol
Recommended modules:
- Rehabilitation devices with reduced range of motion
- Ergometer with watt control
- Balance boards, flexi bars, thera bands
- height - adjustable training benches
- Documentation via software or tablet
5. Scalability & Upgradeability
A modular concept isn't rigid but can grow with your business. Examples:
- Start with basic devices – later expansion with additional modules
- Integration of new trends (e.g. B. EMS, VR, group courses)
- Replacement of outdated zones without complete reconstruction
- Expansion for new target groups (e.g. B. from employee gym to publicly bookable space )
ATLETICA tip: Plan with expansion options – e.g. E.g. free sockets, devices with modular attachments, wall devices with extension sets.
6. Don't forget branding & design
Modular doesn't mean boring. Quite the opposite: Modular studio solutions are particularly easy to brand and visually stage :
- CI colors for devices , floors, walls
- Individual studio logo on functional racks or weight plates
- modular lighting & acoustic room dividers
- interactive displays with your own training design
With ATLETICA, you can tailor modules not only functionally but also visually to your brand.
7. Benefits for operators – why modularity is the future
|
Advantage |
Significance for operators |
|
flexibility |
Adapt areas and equipment as needed |
|
Cost efficiency |
only buy what is really needed |
|
Scalability |
Studios grow modularly with |
|
Targeting the target group |
Tailor offers to customer needs |
|
Shorter planning times |
thanks to preconfigured modules |
|
Low-maintenance & well thought out |
Devices optimally tailored to usage frequency |
8. Conclusion: Think individually – implement modularly
Today's studio equipment is no longer generic. Successful operators think in terms of target groups, modular spaces , and long-term scalability.
With ATLETICA you get:
- Target group analyses & consulting
- Individually combinable device modules
- Design & Branding Support
- Delivery, installation, service – all from a single source
- App connection & training explanations directly on the device
Are you planning a studio for a very specific target group? Then modularity is n't an option — it's a must.
Talk to us – we’ll help you tailor your room concept precisely to your users.
