Especially during the start -up phase or when expanding a studio, the question often arises: Does it really need new equipment? Or is used studio equipment sufficient for a professional and economical start?
Used or refurbished equipment is booming. Whether through specialized providers or by acquiring inventory from closed studios , the second-use market is becoming increasingly attractive. But what do you need to watch out for? What pitfalls lurk — and when does second-use actually make sense?
In this article, you'll learn whether and when buying used fitness equipment is really worthwhile — and when you'd be better off opting for new, scalable equipment like that from ATLETICA .

1. Why second-hand equipment is trending
The reasons for the second-use trend are understandable:
- Cost savings of up to 50 –70 % compared to new prices
- Fast availability when transferring from running studios
- Sustainability through resource conservation
- Less capital commitment for start-ups and smaller operators
Especially for startups with tight budgets or pilot projects, using used equipment seems attractive. However, not everything that's cheaper is always the better choice.
2. The truth about “ used” – what’s behind it?
Not every used device is of equal quality. There are significant differences between:
Expression |
Meaning |
Needed |
Directly from the previous owner, usually without inspection |
Refurbished |
Professionally overhauled & tested |
Demo device |
hardly used, often trade fair equipment or exhibition |
Remaining stock / B-stock |
unused, but possibly with minor defects |
ATLETICA tip: Pay attention to the origin: private sale ≠ verified dealer .

3. Advantages of second-use devices
a) Affordable entry
Ideal for founders who need equipment with little start-up capital. Especially:
- Cardio equipment ( e.g. B. Treadmills , ergometers )
- simple power machines
- Accessories such as mats , dumbbells , boxes
b) Availability
Available immediately from the right source – no long delivery times.
c) Sustainability factor
Environmentally friendly through reuse – especially for studios with “ Green Gym “ -Claim.
4. The disadvantages – and when you need to be careful
a) No guarantee or warranty
Many used devices are sold without a warranty – repairs are at your expense.
b) Technical defects & safety risks
Hidden damage (belts, bearings, electronics) can quickly become expensive – or even dangerous .
c) Missing spare parts & updates
Older devices are often no longer updateable or require special maintenance. This particularly applies to a.:
- digital interfaces
- Displays & Sensors
- App compatibility

d) Inconsistent appearance
Different colors, models, wear and tear – the overall appearance of the studio appears restless and unprofessional.
e) Limited scalability
Second-use devices often cannot be expanded modularly, which makes the studio inflexible in the long term.
5. When second use is not worthwhile
- At boutique studios with a high design and brand orientation
- If you want to build a franchise with CI-compliant equipment
- When opening a studio with high marketing demands (e.g. B. grand opening campaign)
- If you need app-compatible digital devices (e.g. B. Cloud tracking, display control)
- When financing through leasing or subsidy programs – many of which only apply to new devices
6. The middle way: Refurbished devices from certified providers
If second use, then professionally overhauled and checked .
Pay attention to:
- CE marking & safety testing
- Warranty (at least 6 months)
- Documentation of repairs and tests
- Accessibility of service & spare parts
- Assembly & calibration service

ATLETICA doesn't offer used equipment— rather, it offers durable, modularly expandable equipment that's low-maintenance, CI-compatible, and scalable. In many cases , this is the more cost-effective long-term solution .
7. Calculation example: Used vs. new – is the savings worth it?
Scenario :
Studio equipment for 100 m² functional & strength area
option |
Acquisition costs |
Lifespan (estimated) |
Repairs / Service |
CI optics |
Scalability |
Used (private purchase) |
approx. 18,000 € |
3 years |
unpredictable |
No |
No |
Refurbished (Retailer) |
approx. €25,000 |
5 years |
partly incl. |
Partially |
conditional |
New (ATLETICA) |
approx. 32,000 € |
8+ years |
with service contract |
Complete |
Yes |
Conclusion : Used devices save money in the short term – but can be expensive in the long term.
8. Conclusion: Second use can be useful – but must be carefully tested
Buying used saves money — but also carries more risk. Caution is especially advised when it comes to security-related devices or digital equipment. Used devices are worth it:
- as a temporary solution
- for very simple devices (e.g. B. Mats, boxes)
- if you get it from a reliable source
However, if you:
- want to build a studio with a clear CI
- App connection and modular extension need
- pursue a long-term strategy
… then you’re on the safe side with new equipment like ATLETICA.

9. ATLETICA: Durable, predictable, CI- capable – right from the start
With ATLETICA you get:
- modern studio equipment with a service life of 5 – 10 years
- optional leasing from 5,000 € Net order value
- CI- compatible design (colors, logo, branding)
- professional installation, maintenance & service
- App integration & training for your team
This is how you build a studio that not only works today – but will also impress tomorrow.