A modern hotel offers more than clean beds, a good breakfast , and fast Wi-Fi. More and more guests— whether business travelers, wellness enthusiasts, or active vacationers — expect high-quality fitness options. But what does " premium fitness" really mean in a hotel context? And how do you implement it without wasting space or making unnecessary investments ?
In this article, you'll learn how to develop a hotel gym that not only looks good but is also actively used by guests – with efficient space management, smart equipment selection, and a well-thought-out overall concept.
1. Why fitness options are now standard in hotels
According to current market analyses, 76 % of business travelers and 62 % of holidaymakers ask before booking whether a fitness area is available.
But " existing" is no longer enough. What was once a treadmill in the corner is now a decisive factor for brand image, guest reviews, and recommendations.
Premium fitness in the hotel means:
- modern devices with intuitive operation
- inviting interior design
- well-thought-out zones for different training needs
- Integration into the holistic hotel offering (e.g. e.g. spa, business lounge)
2. What guests really want – Understanding target groups
To develop an effective fitness concept, you need to know your guests . Because different types have different expectations:
|
Target group |
needs |
|
Business guests |
Short, effective training before/between appointments, focus on cardio & mobility |
|
Wellness guests |
gentle movement, stretching, regeneration, calm atmosphere |
|
Active sports people |
Strength training, functional tools, workout variety |
|
Families & Tourists |
low-threshold access, easy operation, group use |
A premium gym combines these expectations in a small space – through smart zoning and the right selection of equipment .
3. What area do you need?
Premium doesn’t mean big – it means well used .
Recommendation based on hotel size:
|
Hotel type |
Recommended area |
Equipment focus |
|
Boutique hotel (≤50 rooms) |
20–30 m² |
Cardio, stretching, small equipment |
|
City hotel (50–100 rooms) |
30–60 m² |
Cardio + strength circuit + core zone |
|
Wellness hotel / resort |
80–150 m² |
Cardio, strength, functional, yoga, mobility |
|
Business hotel with spa |
40–70 m² |
Interactive devices, core tools, stretch zone |
ATLETICA tip: Already at 30 m² you can create a truly premium experience – if the concept is right.
4. The optimal device selection – less is more
a) Cardio – quiet, intuitive, modern
- Treadmill with cushioning system & touchscreen
- Cross trainer for joint-friendly training
- Rowing machine (ideal for full- body and short workouts)
- AirBike for high-intensity fans
Important : Equipment with simple menu navigation and just a few clicks to start training – without a trainer.
b) Power – guided , safe, versatile
- Multigym with several stations (chest press, lat, row, leg curl)
- Cable pull for free movement (e.g. B. Functional Training)
- Dumbbells (2 –20 kg) with rack, optionally with own branding
- Weight sled or push bars (depending on the area )
Tip : Guided strength training equipment is low-maintenance, intuitive, and popular with all age groups.
c) Functional Tools & Recovery
- Kettlebells , medicine balls, loops
- Stretching mats & fascia rolls
- TRX or wall modules for body weight exercises
- Mobility Corner with display flows
This zone is especially important for wellness guests and business customers who want to stay active without spending a lot of time .
5. Design & Atmosphere : How to make your gym a business card
Premium also means: style. Tranquility. Experience.
- CI-compliant devices (e.g. e.g. in hotel colors, with branding)
- Lighting concept with dimmability & spotlights
- Acoustic insulation for quiet training
- Natural materials & wooden elements for a feel-good atmosphere
- Aroma diffusers or gentle background music to slow down
ATLETICA offers equipment in custom colors, branding on accessories , and acoustically optimized concepts – for a studio that feels like a spa.
6. Efficiency in planning, operation & service
A premium hotel gym not only has to look good – it also has to be easy to operate.
That means:
- low-maintenance devices
- clear usability (ideal with QR explanations or app support)
- easy cleaning and robust surfaces
- optional access control (via card, code or app)
- technical support if required ( ATLETICA offers full service with maintenance )
7. Integration into the hotel offer
Your gym shouldn't be an isolated solution . Integrate it into:
- Check-in communication (“ Ask about our fitness area “ )
- Digital Welcome Folder / TV in the room with training information
- Spa or wellness appointments (e.g. B. Stretch & Flow before the massage)
- Breakfast offer for active people (protein options, smoothies)
- Events such as “Sunrise Yoga ” or “Afterwork HIIT ” for business guests
Guests love it when training fits seamlessly into their stay – without effort, without explanation .
8. Why ATLETICA is the ideal partner for hotels
Devices specially designed for hotel areas :
- space-saving, elegant & robust
- individual configuration depending on the hotel type
- CI- compatible equipment – logo, colors, design
- Delivery, installation & maintenance included
- App integration on request: training instructions, flows, timer
- high availability & short delivery times
With ATLETICA, you build a hotel gym that guests not only see – but actively use.
Conclusion: Premium fitness is not a luxury – but an expectation
Modern guests want more than just any fitness room. They want:
- Quality
- design
- simplicity
- function
- Experience
With ATLETICA you can achieve just that – tailored to your hotel concept, your guests and your space .
Do you want to know how to optimize your hotel gym – or are you looking for a holistic rebuild?
Then talk to us – and we’ll show you how to turn just a few square meters into a premium experience.
