The shortage of skilled workers is real – and companies today must offer more than just a salary and the option to work from home. One of the most effective measures for long-term employee retention is corporate fitness . When implemented correctly, it becomes a central component of the employer brand – with a positive impact on health, motivation, and team spirit.
But how can a sustainable fitness program be successful in a corporate context? What do employees expect? And how can you, as a fitness studio, respond specifically to this demand?
1. Why corporate fitness is more than a trend
At a time when stress, lack of exercise and mental exhaustion are increasing, companies are looking for solutions to keep their teams healthy, productive and motivated.
Corporate fitness hits exactly this nerve – because it offers:
- physical compensation options
- preventive health promotion
- Team building potential
- Employer branding impact externally
ATLETICA tip: A good company fitness program is no longer a “nice-to-have” “ , but strategically necessary .
2. What employees really want
|
Wish |
Implementation in practice |
|
Flexible training times |
24/7 studio access or app workouts |
|
Proximity to work or residence |
Collaborations with studios in the area |
|
Variety: strength, cardio, stress relief |
Equipment + Stretching + Mental Area |
|
Easy access without hurdles |
digital access, member management via app |
|
Appreciation by the employer |
(Partial) financing, personal communication |
Corporate fitness works when not only infrastructure is provided, but also when real added value is created for everyday work.
3. The benefits for companies at a glance
Corporate fitness offers companies measurable benefits:
a) Healthier employees
- fewer sick days
- better resilience
- reduced risk of burnout
b) Greater employer attractiveness
- Competitive advantage in recruiting
- stronger identification with the company
- positive image among applicants
c) Stronger cooperation
- Joint courses strengthen team dynamics
- Connections across departmental boundaries
- increased well-being in everyday office life
4. Three models for organizing corporate fitness
a) Cooperation with an external studio (e.g. B. ATLETICA partner)
- Employees train at special rates
- Access via app, company ID or voucher codes
- optionally with employer participation
Advantage : Quick to implement, no internal effort
b) Establishment of a company fitness room
- In-house studio with selected equipment
- small area from 20 m² sufficient
- Planning, installation & maintenance by ATLETICA
Advantage : High identification, short distances, individual adaptation
c) Hybrid model with app access & presence option
- Employees train via app (e.g. B. ATLETICA App )
- plus access to studios or company zone
- ideal for hybrid working models (remote & office )
Advantage : Flexibility for all employees – whether in the home office or office
5. Success factors for corporate fitness offers
|
Success factor |
Why crucial? |
|
Low entry barriers |
No paperwork, no long registrations |
|
Diverse offering |
All movement levels are picked up |
|
Communication through HR/Internal |
Fitness as part of the corporate culture |
|
Support from experts |
Advice, training plans, instructions |
|
Long-termism & transparency |
Employees know what to expect |
Corporate fitness is not achieved through glossy brochures , but through real use – and this requires clear, simple structures.
6. How fitness studios can attract corporate clients
As a studio, corporate fitness is a valuable new target group – especially in metropolitan areas and business parks.
Important steps:
- Structuring B2B offers (e.g. B. “ Company flat rate for 10 or more employees “ )
- Establish contact with HR departments
- Provide onboarding support (trainer briefing, app access, etc.)
- Enable CI adjustments (e.g. B. company logo in the studio, co-branding zones)
- Provide key figures (usage analyses for HR departments)
ATLETICA supports studios with concepts and modular equipment to optimally serve corporate clients.
7. Case study: How corporate fitness works in practice
Company : Software company with 120 employees
Goal : more health, better bonding, more attractive for applicants
Solution :
- Cooperation with local ATLETICA partner studio
- Employees receive app access + studio flat rate (80 % paid by the company)
- weekly “Active Thursday ” as an internal event
- Back training & relaxation courses for specific teams
Result after 6 months:
- +43 % participation in exercise activities
- -22 % sick notes
- positive HR feedback and better employer branding
8. Why ATLETICA is the ideal partner
With ATLETICA, companies and studios receive:
- modular equipment for company rooms from 20 m²
- device -based & digital offerings for employees
- App solutions with training plans , access control & progress analysis
- Service & maintenance included
- Fast implementation and support from experts
Whether you want to open your own studio for corporate clients or create an offering as a company – ATLETICA will take you from idea to implementation.
Conclusion: Corporate fitness is not a bonus – but a retention strategy
In a job market where benefits are standard , credible , functional company fitness stands out.
She is:
- health - promoting
- motivating
- image-effective
- economically viable
Those who retain employees save recruiting costs – and gain loyalty .
Corporate fitness is one of the strongest levers for this.
Do you want to offer corporate fitness – or are you looking for a suitable solution as a company ?
Then talk to us – ATLETICA will help you with the concept, equipment, and implementation.
