Corporate fitness as a benefit: How companies use fitness studios to retain employees long-term | ATLETICA

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The shortage of skilled workers is real and companies today must offer more than just a salary and the option to work from home. One of the most effective measures for long-term employee retention is corporate fitness . When implemented correctly, it becomes a central component of the employer brand with a positive impact on health, motivation, and team spirit.

But how can a sustainable fitness program be successful in a corporate context? What do employees expect? And how can you, as a fitness studio, respond specifically to this demand?

Fitness studios retain employees

1. Why corporate fitness is more than a trend

At a time when stress, lack of exercise and mental exhaustion are increasing, companies are looking for solutions to keep their teams healthy, productive and motivated.

Corporate fitness hits exactly this nerve because it offers:

  • physical compensation options
  • preventive health promotion
  • Team building potential
  • Employer branding impact externally

ATLETICA tip: A good company fitness program is no longer a “nice-to-have” , but strategically necessary .

2. What employees really want

Wish

Implementation in practice

Flexible training times

24/7 studio access or app workouts

Proximity to work or residence

Collaborations with studios in the area

Variety: strength, cardio, stress relief

Equipment + Stretching + Mental Area

Easy access without hurdles

digital access, member management via app

Appreciation by the employer

(Partial) financing, personal communication

Corporate fitness works when not only infrastructure is provided, but also when real added value is created for everyday work.

Lunges on the weight bench

3. The benefits for companies at a glance

Corporate fitness offers companies measurable benefits:

a) Healthier employees

  • fewer sick days
  • better resilience
  • reduced risk of burnout

b) Greater employer attractiveness

  • Competitive advantage in recruiting
  • stronger identification with the company
  • positive image among applicants

c) Stronger cooperation

  • Joint courses strengthen team dynamics
  • Connections across departmental boundaries
  • increased well-being in everyday office life

4. Three models for organizing corporate fitness

a) Cooperation with an external studio (e.g.B. ATLETICA partner)

  • Employees train at special rates
  • Access via app, company ID or voucher codes
  • optionally with employer participation

Advantage : Quick to implement, no internal effort

Back squat with barbell

b) Establishment of a company fitness room

  • In-house studio with selected equipment
  • small area from 20 sufficient
  • Planning, installation & maintenance by ATLETICA

Advantage : High identification, short distances, individual adaptation

c) Hybrid model with app access & presence option

  • Employees train via app (e.g.B. ATLETICA App )
  • plus access to studios or company zone
  • ideal for hybrid working models (remote & office )

Advantage : Flexibility for all employees whether in the home office or office

5. Success factors for corporate fitness offers

Success factor

Why crucial?

Low entry barriers

No paperwork, no long registrations

Diverse offering

All movement levels are picked up

Communication through HR/Internal

Fitness as part of the corporate culture

Support from experts

Advice, training plans, instructions

Long-termism & transparency

Employees know what to expect

Corporate fitness is not achieved through glossy brochures , but through real use and this requires clear, simple structures.

Hanging from the power rack

6. How fitness studios can attract corporate clients

As a studio, corporate fitness is a valuable new target group especially in metropolitan areas and business parks.
Important steps:

  • Structuring B2B offers (e.g.B. “ Company flat rate for 10 or more employees )
  • Establish contact with HR departments
  • Provide onboarding support (trainer briefing, app access, etc.)
  • Enable CI adjustments (e.g.B. company logo in the studio, co-branding zones)
  • Provide key figures (usage analyses for HR departments)

ATLETICA supports studios with concepts and modular equipment to optimally serve corporate clients.

7. Case study: How corporate fitness works in practice

Company : Software company with 120 employees
Goal : more health, better bonding, more attractive for applicants
Solution :

  • Cooperation with local ATLETICA partner studio
  • Employees receive app access + studio flat rate (80% paid by the company)
  • weekly “Active Thursdayas an internal event
  • Back training & relaxation courses for specific teams

Result after 6 months:

  • +43% participation in exercise activities
  • -22% sick notes
  • positive HR feedback and better employer branding

8. Why ATLETICA is the ideal partner

With ATLETICA, companies and studios receive:

  • modular equipment for company rooms from 20
  • device -based & digital offerings for employees
  • App solutions with training plans , access control & progress analysis
  • Service & maintenance included
  • Fast implementation and support from experts

Whether you want to open your own studio for corporate clients or create an offering as a company ATLETICA will take you from idea to implementation.

Bench press

Conclusion: Corporate fitness is not a bonus but a retention strategy

In a job market where benefits are standard , credible , functional company fitness stands out.

She is:

  • health - promoting
  • motivating
  • image-effective
  • economically viable

Those who retain employees save recruiting costs and gain loyalty .
Corporate fitness is one of the strongest levers for this.

Do you want to offer corporate fitness or are you looking for a suitable solution as a company ?
Then talk to us ATLETICA will help you with the concept, equipment, and implementation.

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